(707) 268-8850    Get SUPPORT

Network Management Services Blog

Getting a Better Sense of Customer Relationship Management

Getting a Better Sense of Customer Relationship Management

I’m sure I don’t need to tell you how important it is to have a handle on your clients’ needs. After all, how else are you supposed to offer them the level of service that they need to remain satisfied enough to stay subscribed to what you offer? This endeavor is exactly why a customer relationship management (or CRM) system is so crucial.

What is Customer Relationship Management?
Customer relationship management is effectively how a company can gauge and improve their interactions with their clients, gradually coaxing them toward repeated business transactions. By compiling data from the many points of contact that a prospect or repeat customer has with a business, that business can build a profile that will help inform their next steps.

With data able to be drawn from website and social media activity, live chat and telephone conversations, and a customer’s purchase history, CRM software can heavily assist you by constructing a database of customer information. Some can even automate certain processes, assisting a company’s marketing and sales forces in more effectively communicating with customers from a more informed standpoint, or allowing labor to be saved by leading an incoming caller through a precomposed voice menu to direct them to whom they need to reach.

A CRM can also be used to optimize internal tasks, like the managerial responsibilities of Human Resources, processing analytics, and automating certain workflows. Some CRM solutions have even begun to incorporate artificial intelligence to better predict a customer’s trajectory.

Customer relationship management systems can be hosted on-premise or delivered over the Internet as a cloud-based solution.

Putting a CRM to Use
A CRM can be leveraged in any number of ways for your business to embrace. Social media engagement can be monitored to identify which platform is most used by an audience, monitoring keywords and brand mentions. Otherwise, it can be used to assist in addressing feedback over social media.

Speaking of feedback, a CRM system can also be of use in a business’ contact center, collecting data from service calls to inform a company’s sales and marketing efforts, as we mentioned above. This is especially useful in a business-to-business application, as it can help to optimize a business’ journey through the sales and marketing funnel.

If a CRM system sounds like something that your company should implement, reach out to Network Management Services by calling (707) 268-8850.

Tip of the Week: 5 Tricks to Using Windows


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Monday, October 15 2018

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Tip of the Week Security Technology Cloud Best Practices Network Security Business Computing Privacy Managed IT Services Hackers Malware Data Backup VoIP Mobile Devices Hosted Solutions Innovation Backup Email Google Data Recovery Data Outsourced IT Tech Term IT Support Internet Internet of Things Microsoft Cloud Computing Software Saving Money IT Services Business Continuity Efficiency BDR Communications Hardware Cybercrime Communication Small Business Ransomware Cybersecurity Business Smartphones Server Disaster Recovery Android User Tips Artificial Intelligence Managed IT Services Save Money Managed IT Network Gadgets Browser Computers Alert How To Smartphone Windows Avoiding Downtime Two-factor Authentication Computer Passwords Vulnerability Chrome Workplace Tips Firewall Phishing Mobility Productivity Money Collaboration Miscellaneous Router BYOD Business Intelligence Social Media Data Security Data Protection Social Engineering Mobile Device Management Windows 10 Law Enforcement Business Management Applications Redundancy Remote Monitoring Flexibility Compliance Operating System Connectivity Virtualization Telephone Systems Budget Word VPN Productivity Office 365 Bandwidth Document Management Identity Theft Managed Service Provider Upgrade Proactive IT Blockchain Private Cloud Spam Facebook IT Support Unified Threat Management Analysis Quick Tips Office Tips Public Cloud Wi-Fi Data loss Employer-Employee Relationship Comparison Mobile Device OneNote Data storage IT Management Infrastructure Training App Workers Windows 7 Sports Apps Information Solid State Drive Settings Holiday File Sharing IT Plan Password Microsoft Office Data Breach Update CES Hacking Content Filtering Managed Service Business Owner Big Data Information Technology Unsupported Software Work/Life Balance Servers Encryption Website Data Storage Content Management Paperless Office Physical Security Access Control Automation Mobile Computing Value Smart Tech Government Virtual Assistant Spam Blocking Networking Google Drive Bring Your Own Device Credit Cards Windows 10 HaaS Windows 10s Humor Cryptocurrency Supercomputer Data Warehousing Voice over Internet Protocol Google Apps Content Filter Computing Infrastructure Windows Server 2008 Remote Work Human Resources Healthcare Emergency Wireless Charging Nanotechnology Files HBO eWaste Wire Reputation Internet Exlporer SaaS HIPAA Professional Services Fraud Practices Apple Leadership Cleaning Netflix Entertainment Sync Accountants Augmented Reality Safe Mode Multi-Factor Security Storage MSP Staff Electronic Health Records Hybrid Cloud Wireless Technology Patch Management HVAC USB Screen Mirroring Software as a Service Fiber-Optic Outlook Specifications Criminal Customer End of Support Safety CrashOverride Tools Amazon Hosted Computing Hard Drives iPhone IBM Password Manager Monitor History Marketing Hacker Computer Care Audit Telephony The Internet of Things PDF Current Events Black Market Trending Remote Worker Data Management Regulations Digital Signature Machine Learning Scam Enterprise Content Management Cast Cables Devices Frequently Asked Questions Millennials Smart Office Internet exploMicrosoft Keyboard Downtime Amazon Web Services Inventory webinar Business Mangement Addiction Samsung Computer Fan Skype IoT Business Technology Knowledge Lifestyle Charger Wiring Emails YouTube Office Password Management Hosted Solution Unified Communications Thought Leadership Cortana Excel Workforce Advertising Root Cause Analysis Botnet Online Shopping Conferencing Gmail Cache User Error Legal Risk Management FENG Start Menu Electronic Medical Records Network Congestion Education Software Tips Camera Flash Strategy Relocation NIST Recovery Google Docs Theft Streaming Media Colocation Tip of the week Telecommuting Students Meetings Travel Evernote Authentication Hiring/Firing Health Save Time Recycling Wireless Internet Mobile Insurance Telephone System IT Consultant Printers IT solutions Audiobook Fun Managing Stress Public Speaking Smart Technology Shadow IT Line of Business Presentation Wearable Technology Rootkit Lithium-ion battery Employer Employee Relationship Regulation Virtual Reality Administration Automobile 5G Tech Support Computer Accessories Worker Commute Twitter Search Two Factor Authentication Vendor Management Instant Messaging Troubleshooting Competition Assessment Video Games Customer Relationship Management Bluetooth IP Address Battery Techology Transportation How to WiFi Users Books Television Remote Computing Experience Customer Service Proactive Mobile Office Webinar Content Company Culture Domains Benefits Wireless Public Computer Scalability Music Worker Remote Monitoring and Maintenance Loyalty Best Practice Politics