(707) 268-8850    Get SUPPORT

Network Management Services Blog

Getting a Better Sense of Customer Relationship Management

Getting a Better Sense of Customer Relationship Management

I’m sure I don’t need to tell you how important it is to have a handle on your clients’ needs. After all, how else are you supposed to offer them the level of service that they need to remain satisfied enough to stay subscribed to what you offer? This endeavor is exactly why a customer relationship management (or CRM) system is so crucial.

What is Customer Relationship Management?
Customer relationship management is effectively how a company can gauge and improve their interactions with their clients, gradually coaxing them toward repeated business transactions. By compiling data from the many points of contact that a prospect or repeat customer has with a business, that business can build a profile that will help inform their next steps.

With data able to be drawn from website and social media activity, live chat and telephone conversations, and a customer’s purchase history, CRM software can heavily assist you by constructing a database of customer information. Some can even automate certain processes, assisting a company’s marketing and sales forces in more effectively communicating with customers from a more informed standpoint, or allowing labor to be saved by leading an incoming caller through a precomposed voice menu to direct them to whom they need to reach.

A CRM can also be used to optimize internal tasks, like the managerial responsibilities of Human Resources, processing analytics, and automating certain workflows. Some CRM solutions have even begun to incorporate artificial intelligence to better predict a customer’s trajectory.

Customer relationship management systems can be hosted on-premise or delivered over the Internet as a cloud-based solution.

Putting a CRM to Use
A CRM can be leveraged in any number of ways for your business to embrace. Social media engagement can be monitored to identify which platform is most used by an audience, monitoring keywords and brand mentions. Otherwise, it can be used to assist in addressing feedback over social media.

Speaking of feedback, a CRM system can also be of use in a business’ contact center, collecting data from service calls to inform a company’s sales and marketing efforts, as we mentioned above. This is especially useful in a business-to-business application, as it can help to optimize a business’ journey through the sales and marketing funnel.

If a CRM system sounds like something that your company should implement, reach out to Network Management Services by calling (707) 268-8850.

Tip of the Week: 5 Tricks to Using Windows
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Saturday, February 16 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Tip of the Week Security Technology Cloud Best Practices Network Security Business Computing Privacy Managed IT Services Hackers Malware Data Backup Innovation Backup VoIP Mobile Devices Hosted Solutions Google Email Tech Term Data Recovery Data Outsourced IT IT Support IT Services Saving Money Internet of Things Internet Cloud Computing Microsoft Software Business Continuity Efficiency BDR Hardware Communications Business Smartphones Cybercrime Ransomware Communication Small Business Cybersecurity Android Artificial Intelligence User Tips Server Disaster Recovery Smartphone Gadgets Alert Browser Windows Managed IT Services Avoiding Downtime Save Money Network Managed IT Computers How To Collaboration Social Engineering Law Enforcement Business Management Miscellaneous Router BYOD Business Intelligence Social Media Applications Windows 10 Data Security Data Protection Mobile Device Management Chrome Firewall Phishing Two-factor Authentication Vulnerability Computer Passwords Workplace Tips Money Mobility Productivity Budget Word Managed Service Provider Proactive IT IT Support Private Cloud Connectivity Document Management Office 365 Upgrade Facebook Remote Monitoring Compliance Spam Redundancy Operating System Virtualization Identity Theft Flexibility Blockchain VPN Telephone Systems Productivity Bandwidth Business Owner Value Managed Service Government Microsoft Office Infrastructure Networking Unsupported Software Information Technology Servers Google Drive Work/Life Balance Bring Your Own Device Data Storage Big Data Website Sports Unified Threat Management Virtual Assistant Mobile Computing Quick Tips Spam Blocking Public Cloud Employer-Employee Relationship CES Data storage Encryption Training Workers Windows 10 Office Tips Access Control Data loss Content Management Paperless Office Smart Tech Settings OneNote Wi-Fi Mobile Device Comparison Data Breach IT Management Windows 7 Hacking App Content Filtering Solid State Drive Credit Cards Information Analysis File Sharing Apps Holiday IT Plan Physical Security Password Update Automation User Error Fraud Practices Downtime Keyboard eWaste Wire Electronic Medical Records Network Congestion Frequently Asked Questions Millennials Accountants Business Technology Computer Fan Skype Relocation Storage Lifestyle Colocation Electronic Health Records Password Management Fiber-Optic Wiring Hiring/Firing Health Hosted Solution Staff Amazon Hosted Computing Root Cause Analysis Botnet Criminal IT Consultant Excel Workforce FENG Start Menu Humor Legal Risk Management Password Manager Supercomputer Software Tips Computing Infrastructure Education Digital Signature Machine Learning NIST Flash Cables Devices Emergency Camera Google Docs Files Recovery Telecommuting Reputation Internet Exlporer Save Time Amazon Web Services Inventory SaaS Meetings Travel Apple Smart Office Leadership Tip of the week IoT Cleaning Netflix Telephone System Mobile Business Mangement Addiction YouTube Cryptocurrency Windows 10s Hybrid Cloud HaaS Unified Communications Thought Leadership Patch Management Data Warehousing Voice over Internet Protocol Windows Server 2008 Remote Work Customer End of Support Online Shopping Hard Drives iPhone Computer Care Professional Services HIPAA Gmail Cache Current Events HBO Monitor History Strategy Safe Mode Sync Entertainment Theft Streaming Media Scam Multi-Factor Security HVAC Internet exploMicrosoft Evernote Authentication MSP Screen Mirroring Software as a Service Augmented Reality USB Students webinar Insurance Samsung CrashOverride Tools Wireless Technology Recycling Wireless Internet Knowledge Outlook Specifications Charger Emails Audit Telephony Office Safety Google Apps Content Filter Trending Cortana IBM PDF Black Market Conferencing Enterprise Content Management Regulations Advertising Marketing Hacker Data Management Wireless Charging Nanotechnology Remote Worker Cast The Internet of Things Human Resources Healthcare Video Games Webinar Competition Benefits Customer Relationship Management Battery Worker IP Address Techology Public Computer WiFi How to Users Loyalty Proactive Remote Computing Experience IT solutions Fun Twitter Smart Technology Customer Service Rootkit Mobile Office Content Remote Monitoring and Maintenance Domains Scalability Music Employer Employee Relationship Wireless Best Practice Politics Administration Audiobook Printers Shadow IT Line of Business Public Speaking Wearable Technology Computer Accessories Virtual Reality Regulation Search Presentation Two Factor Authentication Company Culture Vendor Management Lithium-ion battery Automobile Assessment Bluetooth Tech Support Worker Commute 5G Managing Stress Transportation Books Television Instant Messaging Troubleshooting