(707) 268-8850    Get SUPPORT

Network Management Services Blog

Network Management Services has been serving the Eureka area since 1995, providing IT Support including technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

The Difference Between a Satisfied Employee vs a Loyal Employee is Huge

The Difference Between a Satisfied Employee vs a Loyal Employee is Huge

When you’re emotionally invested in something, there’s a better chance that you will enjoy it and find reason to do it. This is why marketers always attempt to use a good old tug-at-the-heartstrings tactic, as they know that if they can get their audience invested on an emotional level, they’ll be more willing to take the dive and try something new. The same tactic can be used to turn good employees into great employees.

Dr. John Fleming of Gallup conducted a survey that shows as much. He suspected that customer loyalty to a specific brand, product, person, or company was the result of an emotional attachment. To go the extra distance and get someone from being satisfied to loyal, the same general formula can be applied. According to Jay Forte of REWORK, the formula works like this:

  • If we don’t get it right, we create a dissatisfied customer. These customers don’t return.
  • If we get it right (deliver the service or product as expected), then we create a satisfied customer. These customers may return.
  • If we get it right and do something more (something that creates an emotional connection), then we create a loyal customer. These customers not only return, but they become brand evangelists.

If you consider why you’re loyal to the brands that you are, this makes a whole lot of sense. The formula predicts that this “conversion” from being a normal customer to a loyal customer is the result of getting more than what was expected from a brand in the first place. In other words, exceeding expectations is the key to taking satisfied customers and turning them into loyal, lifelong customers.

Now, let’s return to the original question; how can you turn a normal employee who is satisfied with their role in your organization, into a driven worker who wants to help your business succeed not just for its own sake, but for their own. One way you can bridge this emotional connection is by providing your employees with not just working technology, but top-notch technology.

  • Not getting it right: Imagine that you are an employee at a growing organization who is stuck using a lackluster workstation prone to freezing. You would quickly grow frustrated and imagine that management doesn’t care that your job performance depends on their technology working properly.
  • Getting it right: Now imagine that you’ve been given technology that works properly and keeps downtime to a minimum. Your major points of contention are taken care so you can perform your job adequately. These types of scenarios might allow for good work, but certainly not exceptional work.
  • Exceeding expectations: What if you were not only provided with working technology, but management also listened to your preferences and made sure that everyone was using technology that they were comfortable with? What if employees could use their own devices for work purposes? For many users, this is what is meant by going above and beyond.

What it comes down to is providing employees a good reason to stick around, as it would be a shame for good employees to leave if management can’t offer them emotional investment in their work. Similarly, it would be a shame if your technology were to break down if you don’t make time to take care of it. This is something that you don’t have to worry about; or, rather, you shouldn’t have to. After all, Network Management Services is here to help.

We believe that if we can provide great IT support, we can help your business improve and exceed even your own expectations. To learn more, reach out to us at (707) 268-8850.

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Wednesday, 23 August 2017
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Security Tip of the Week Cloud Best Practices Technology Network Security Backup Business Computing Privacy Hackers Managed IT Services Business Continuity Malware Saving Money Hosted Solutions IT Support Innovation Microsoft Software Hardware Efficiency Disaster Recovery Data Small Business Google Business Server Mobile Devices Email Internet VoIP Outsourced IT Mobility Communications Alert Budget Managed IT Services Social Media Firewall Data Backup Save Money Computers IT Services BYOD Avoiding Downtime Smartphones Spam Flexibility Unsupported Software Solid State Drive Network Cybersecurity Spam Blocking Hacking Business Owner Physical Security Browser Miscellaneous Google Drive User Tips BDR Private Cloud Law Enforcement Public Cloud Windows 10 Operating System Managed IT Productivity App Computer Passwords Ransomware Managed Service Provider Proactive IT Windows Business Management Quick Tips Chrome Data storage Social Engineering Phishing Data Breach Cybercrime Mobile Device Management How To Customer Bandwidth End of Support Conferencing Root Cause Analysis Networking Software Tips Smartphone Internet exploMicrosoft Safety VPN The Internet of Things IT Support Flash Meetings Android Hiring/Firing Windows 10s Gadgets Supercomputer Data Security Advertising Artificial Intelligence Collaboration Government Redundancy Document Management Data loss Hosted Solution Employer-Employee Relationship Colocation HBO Compliance Facebook Upgrade Workers Save Time Vulnerability Screen Mirroring Virtualization Computing Infrastructure Current Events Outlook Office Tips Apple Audit Cast Content Filtering Wi-Fi Knowledge Frequently Asked Questions Hybrid Cloud iPhone Emails Computer Fan Data Storage History Wireless Technology Network Congestion Excel Black Market FENG Telephone Systems IBM Marketing Business Intelligence Bring Your Own Device Money Hacker Office IT Consultant Tip of the week Information Technology Unified Threat Management Windows 10 Automation Internet of Things Data Warehousing User Error Router Relocation Leadership Windows Server 2008 OneNote Health Netflix IT Management Patch Management Humor Windows 7 HaaS Hard Drives Files Settings Reputation IT Plan Monitor Internet Exlporer webinar Samsung Downtime Two-factor Authentication Workplace Tips Transportation Lithium-ion battery Entertainment Augmented Reality Servers Worker Commute Value USB Tech Support Apps Instant Messaging Benefits Holiday Productivity Worker Loyalty Troubleshooting Competition How to Smart Technology Fun Big Data Rootkit SaaS Legal Users Recovery Risk Management Sync Training Cloud Computing Best Practice Wireless Shadow IT Two Factor Authentication Politics Search Vendor Management Assessment Mobile Device Administration Presentation HIPAA Charger Television Books Cortana Communication 5G Electronic Medical Records PDF Automobile Password Webinar Public Computer Video Games Microsoft Office Battery Data Management Techology Keyboard Customer Relationship Management IT solutions Remote Computing Emergency IP Address Work/Life Balance Office 365 Website Education Employer Employee Relationship Cleaning Experience Remote Monitoring Customer Service Scalability Mobile Office Content Domains Applications Computer Accessories Computer Care CrashOverride Music Scam Audiobook Public Speaking Regulations Virtual Reality Bluetooth Wearable Technology

Sign up for our Newsletter!

  • Company Name *
  • First Name *
  • Last Name *