(707) 268-8850    Get SUPPORT

Network Management Services Blog

Network Management Services has been serving the Eureka area since 1995, providing IT Support including technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

The Difference Between a Satisfied Employee vs a Loyal Employee is Huge

The Difference Between a Satisfied Employee vs a Loyal Employee is Huge

When you’re emotionally invested in something, there’s a better chance that you will enjoy it and find reason to do it. This is why marketers always attempt to use a good old tug-at-the-heartstrings tactic, as they know that if they can get their audience invested on an emotional level, they’ll be more willing to take the dive and try something new. The same tactic can be used to turn good employees into great employees.

Dr. John Fleming of Gallup conducted a survey that shows as much. He suspected that customer loyalty to a specific brand, product, person, or company was the result of an emotional attachment. To go the extra distance and get someone from being satisfied to loyal, the same general formula can be applied. According to Jay Forte of REWORK, the formula works like this:

  • If we don’t get it right, we create a dissatisfied customer. These customers don’t return.
  • If we get it right (deliver the service or product as expected), then we create a satisfied customer. These customers may return.
  • If we get it right and do something more (something that creates an emotional connection), then we create a loyal customer. These customers not only return, but they become brand evangelists.

If you consider why you’re loyal to the brands that you are, this makes a whole lot of sense. The formula predicts that this “conversion” from being a normal customer to a loyal customer is the result of getting more than what was expected from a brand in the first place. In other words, exceeding expectations is the key to taking satisfied customers and turning them into loyal, lifelong customers.

Now, let’s return to the original question; how can you turn a normal employee who is satisfied with their role in your organization, into a driven worker who wants to help your business succeed not just for its own sake, but for their own. One way you can bridge this emotional connection is by providing your employees with not just working technology, but top-notch technology.

  • Not getting it right: Imagine that you are an employee at a growing organization who is stuck using a lackluster workstation prone to freezing. You would quickly grow frustrated and imagine that management doesn’t care that your job performance depends on their technology working properly.
  • Getting it right: Now imagine that you’ve been given technology that works properly and keeps downtime to a minimum. Your major points of contention are taken care so you can perform your job adequately. These types of scenarios might allow for good work, but certainly not exceptional work.
  • Exceeding expectations: What if you were not only provided with working technology, but management also listened to your preferences and made sure that everyone was using technology that they were comfortable with? What if employees could use their own devices for work purposes? For many users, this is what is meant by going above and beyond.

What it comes down to is providing employees a good reason to stick around, as it would be a shame for good employees to leave if management can’t offer them emotional investment in their work. Similarly, it would be a shame if your technology were to break down if you don’t make time to take care of it. This is something that you don’t have to worry about; or, rather, you shouldn’t have to. After all, Network Management Services is here to help.

We believe that if we can provide great IT support, we can help your business improve and exceed even your own expectations. To learn more, reach out to us at (707) 268-8850.

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, 19 October 2017
If you'd like to register, please fill in the username, password and name fields.

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Security Tip of the Week Cloud Best Practices Technology Business Computing Network Security Managed IT Services Hackers Backup Malware Privacy IT Support Business Continuity Microsoft Software Saving Money Mobile Devices Hosted Solutions VoIP Efficiency Hardware Outsourced IT Innovation Google Avoiding Downtime Cybersecurity Email Disaster Recovery Data Small Business Data Backup Business Server Cybercrime IT Services Mobility Alert Managed IT Services Managed IT Ransomware Internet Chrome Phishing Passwords How To Flexibility Communications Smartphones Android Spam Mobile Device Management Law Enforcement Firewall Save Money Operating System Budget Browser User Tips Proactive IT Computers Social Media BYOD Social Engineering Computer Communication Managed Service Provider Data Breach Windows Word Unsupported Software Solid State Drive Quick Tips Network Office 365 Spam Blocking Remote Monitoring Hacking Business Owner Data storage Physical Security Data Security Redundancy Artificial Intelligence Collaboration Government Compliance Private Cloud Google Drive BDR Vulnerability Cloud Computing Public Cloud Smartphone Gadgets Productivity App Data Storage Miscellaneous Money Upgrade Business Management Information Technology Windows 10 Windows 10 IT Management Patch Management Windows 7 Humor Settings Tools Wireless Technology Computer Care HaaS Files Internet Exlporer Reputation IBM IT Plan webinar Regulations Marketing Hacker Microsoft Office Samsung Downtime End of Support Customer Bandwidth Conferencing Servers Botnet Value Root Cause Analysis Internet exploMicrosoft Networking Software Tips IT Support Flash VPN Windows 10s Travel Meetings Advertising Hard Drives Supercomputer Document Management Monitor Colocation Data Recovery SaaS Data loss Hosted Solution Recovery Two-factor Authentication HBO Workers Sync Save Time Facebook Computing Infrastructure Software as a Service Screen Mirroring Current Events Outlook Safety Telephony Audit Office Tips Apple Update The Internet of Things Cast Content Filtering Hybrid Cloud Hiring/Firing Knowledge Frequently Asked Questions Emails Skype Computer Fan iPhone History Black Market Employer-Employee Relationship Network Congestion Excel Start Menu FENG Telephone Systems Business Intelligence Bring Your Own Device Virtualization Office IT Consultant Tip of the week Mobile Unified Threat Management Automation User Error Internet of Things Data Warehousing Emergency Windows Server 2008 Router Relocation Leadership Wi-Fi Netflix Professional Services OneNote Health Scalability Applications Computer Accessories Content Cortana 5G CrashOverride Music Scam Virtual Reality Bluetooth Audiobook Wearable Technology Workplace Tips Transportation Customer Relationship Management IP Address Worker Commute Entertainment Website USB Instant Messaging Benefits Customer Service Mobile Office Worker Holiday Domains Loyalty Troubleshooting How to Smart Technology Rootkit Public Speaking Legal Lithium-ion battery Training Risk Management Augmented Reality Best Practice Shadow IT Two Factor Authentication Tech Support Apps Vendor Management Politics Administration Productivity Assessment Mobile Device Competition Charger HIPAA Fun WiFi Big Data Television Books Users Electronic Medical Records PDF Automobile Webinar Password Public Computer Video Games Battery Data Management Wireless IT solutions Techology Keyboard Search Remote Computing Education Employer Employee Relationship Work/Life Balance Presentation Cleaning Experience

Sign up for our Newsletter!

  • Company Name *
  • First Name *
  • Last Name *